Influence Begins
With What's True.
Joanna Horton McPherson is a private advisor, speaker, and creator of the True Influence Method™ — helping leaders turn lived experience into messages people trust, feel, and follow.
Being a Leader is Choosing What You Become.
People do not follow information alone. They follow truth they can feel.
The True Influence Method™ was created to help leaders reconnect with the experiences that shaped the way they lead, speak, and move people.
Long Before the Stages, There Was the Search for Meaning.
Joanna’s journey began with public speaking at 13 and entrepreneurship at 20, eventually expanding into acting, education, nonprofit leadership, international schools, and transformational coaching.
Today, she works with thought leaders, founders, public figures, and high-performing women navigating leadership, visibility, emotional clarity, and conscious success.
A Life Built Across Leadership
and Transformation.
- Master’s in Education – Harvard University
- Advanced studies in Sustainable Investing – Harvard Business School
- Six-time founder
- Founded nonprofit and international school in Costa Rica
- President of the National Association of Women Business Owners in Phoenix
Joanna Help Leaders Reconnect With What People Can Actually Feel.
Through retreats, transformational speaking experiences, leadership conversations, and private advisory work, she helps people uncover the story behind their influence and communicate it with clarity, courage, and emotional truth.
Your Voice Carries More Than Information.
It carries your story. Your leadership.
The life that shaped you.
Not Sure Where You Are?
Take the 5-minute Influence Path Assessment and we'll know what you need