The Authority

This path is designed for leaders ready to refine how they communicate, strengthen their authority, and turn their experience into a message people immediately understand, remember, and follow.

Not You? Go back and choose again

Joanna Horton McPherson

Be the Authority Through Your Story

You need:

  • a message that lands clearly
  • emotional connection, not overexplaining
  • language people can remember and repeat

That's where authority begins.

Two Ways Forward

Build the structured talk that lands, or go all the way to keynote / TEDx.

Become a Speaker with Joanna

Move the Room — My Signature Talk

<p>Your story becomes a structured talk that moves people.</p>

  • A 7-minute signature talk
  • A clear problem u2192 solution message
  • Emotional connection points + defined CTA
  • Live coaching with Joanna
$12,000
TAKE THE STAGE

Master My Message — Keynote or TEDx

<p>This is where you become known.</p>

  • A refined, repeatable signature message
  • Your thought-leader perspective
  • Your "special sauce" (what you do differently)
  • A one-liner people can repeat
Starts at $25,000
CREATE MY KEYNOTE

Work 1:1 with Joanna.

Breakthrough Session

One focused session designed to create immediate clarity and direction.

$2,000

BOOK A BREAKTHROUGH SESSION

4-Session Training Package

Private message refinement and leadership clarity across four sessions.

$8,000

BOOK PRIVATE TRAINING